On July 1st, Vision.app had the great honour of delivering an online information session in collaboration with the College of Opticians-Optometrists of the Region of Murcia (COORM). The main goal of this meeting was to introduce its members to our innovative technological tool, proudly developed in Murcia, designed to revolutionise the way optical stores attract and retain their patients.
During the session, we shared with the attendees how digitalisation and visual health can go hand in hand to create new business opportunities in the optical sector.
What is Vision.app and how does it help your optical store?
For those who couldn't attend, Vision.app is a 100% online visual self-assessment platform. Accessible from any mobile phone and with no app to download, it allows users to evaluate their distance or near vision in a matter of minutes.
But it is not just a vision test; it is a direct client acquisition channel. When the tool detects a possible visual need, it recommends that the user visit the optical store, displaying the establishment's contact details and making it easy to request an appointment.
During the talk, we highlighted the main advantages of integrating Vision.app into the day-to-day of an optical store:
- New client acquisition: Makes it easier to attract patients through social media, WhatsApp, email campaigns or even QR codes strategically placed in the shop window.
- Loyalty and reactivation: Ideal for reconnecting with current or former clients, encouraging them to get their vision checked and driving new visits to the practice.
- 100% Customisable: The platform adapts to the corporate image of each establishment, reinforcing the optical store's brand.
- Scientific backing: A technology supported by more than 10 years of research and development, proven scientific validation and patent protection.
Relive the session and discover the use cases
In the final part of the event, we opened a very enriching Q&A round where members were able to resolve their doubts and discover real use cases for easily incorporating this technology into their local marketing strategies.
If you missed the live talk or want to go over all the details we shared with COORM, you can watch the full recording of the event here:
▶️ Watch the session recording on YouTube
🎁 Exclusive opportunity: 6-month free trial
As a token of our commitment to the professionals of our region, we have launched an exclusive initiative in collaboration with COORM: the first 20 optical stores to complete their registration before July 31st will be able to access the tool completely free of charge for 6 months.
If you want to start digitalising your patient acquisition and try our technology at no cost, don't miss this opportunity.
👉 More information and registration: vision.app/coorm
The Vision.app team would like to thank the College of Opticians-Optometrists of the Region of Murcia for their excellent willingness and all the members who joined us in this session.
We keep working to bring the best technology to visual health!
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